TedX
TeDxsydney - celebrate the source activation
Across TEDxSydney 2018 and 2019, we shared our captivating story with over 5,000 guests obsessed with new ideas. The Brasserie Bread team celebrated the source with our distinctive sourdough loaves.
Our activation showcased the evolution of baking by offering a variety of freshly baked and delicious sourdough bread made with wheat 100 percent traceable from single-origin farms in Australia.
In order to truly showcase the impact that the grain variety and region have on sourdough, TEDxers were able to taste different wheat varieties and contribute to our exploration, alongside farmers and millers, to uncover the true potential of flavour in Australian wheat.
