From The Seed

From the seed - Exploring Edible seeds, natives and botanicals

On July 2019, Brasserie Bread explored edible seeds, natives and botanicals in our “From the Seed’ event at the charming Empire Lounge – Sydney Sea Planes in Rose Bay.

The night marked the bakery’s annual celebration of industry, innovation and market leading artisan suppliers.

I managed the end-to-end process for this event and strategically developed partnerships with high-end producers Herbie’s Spices, Brookie’s Gin, Impulse Trading Co. and Brookfarm.

Over 100 guests gathered from industry figures, foodservice businesses, media, influencers and bloggers, generating a buzz and influencing client’s menus during the cooler months.

Key Features

Immersive grazing marble allowing guest tastings of amazing products and interactions with suppliers.
Featured products crafted for the night including Desert Oak Rye Sourdough, Meredith Che’vre with Australian Native Pepperberry, Lemon Myrtle Burratina
Themed menu and cocktails developed by Empire Lounge and Brookie’s Gin
Partners featured across event assets and communication (i.e. eventbrite, invite, social media, TV slides)
Give away Sydney scenic flights with Sea Planes